‘Rubbery Bandz’ proves that Headie One is the UK’s answer to 50 Cent
Coming off from his hit UK Drill record ‘Back to Basics’ featuring Skepta, Headie One drops a surprising summer anthem with an incredibly different vibe with ‘Rubbery Bandz’.
Headie has already shown versatility on tracks such as ‘Tracksuit Love’ and ‘Issa Mood’. However, ‘Rubbery Bandz’ hits differently, with an infectiously catchy hook and effortless flow over an upbeat bouncy instrumental. Headie delivers slick bars through every verse. The changes in his flow in each verse is particularly impressive, rapping with a native African accent and using native lingo such as ‘shakara’ in the third verse, adding to the cultural ambiance of the song.
Although not intentionally, Headie One’s style and flounce in this particular track emulates to some extent that of the ‘Get Rich or Die Trying’ 50 Cent. It would be unfair to compare the respective discographies of both artists as they are both from very different eras when it comes to their music.
Few artists can boast about having street anthems that have aged outstandingly with time such as 50 Cent, but Headie One may be the closest that the UK has to it. From big underground records such as ‘Know Better’ and ‘Golden Boot’, Headie One has arguably never changed his sound to become a commercial artist yet has retained his position as one of the biggest in the UK Drill Scene whilst still being accessible to a wide audience.
With his new album Music X Road dropping soon, and expected features from Nav, Stefflon Don and Krept & Konan, as well as including his previous singles with Dave and Skepta, it is easy to see why the album is one of the most highly anticipated drops for 2019, and may mark the moment where Headie One fully differentiates himself from other drill artists and becomes a household name.